Tips For Giving A Great Radio Interview
3 Tips to Wow Your Talk Radio Audience I have a favorite new talk show to tune into on weekday evenings, and I’m not saying that simply because the host is EMSI’s own Alex Hinojosa. (Although that...
View ArticleWhich Social Media Platforms are Right for You
If you want to be visible in today’s marketplace, you absolutely must have a presence on social media. But there are so many from which to choose nowadays! In addition to the biggies like Facebook and...
View ArticleHow To Be The Perfect Talk Radio Guest
I was, and still am, a huge talk radio listener. It’s educational, entertaining, and open to any and all topics – more so than any of the other traditional media. Pair a great show host with an...
View ArticleWhy Talk Radio Remains A Great Venue For Publicity
A day in my life usually involves phone or email conversations with prospective clients. They always have questions about how they can better their position to promote themselves and/or their...
View ArticleHow To Make The Most Out Of A Radio Interview
If you’ve just landed an interview on talk radio, congratulations are in order because this is a great venue for giving a boost to your brand and to your credibility as an expert in your field. But...
View ArticleSeeing Your PR Campaign In 4-D
With movies such as “Logan,” “Alien: Covenant” and many others being filmed in 3-D these days, I started thinking about how a good PR campaign also has its own 3-D elements. Although since there are...
View ArticleLeft For Dead, Radio Adapts To A Digital World
First it was TV that was going to kill off radio, sending it to an early and untimely death. But radio hung in and even thrived. Then it was the internet that was going to finish the job once and for...
View ArticleBig Interview? Engage The Host And The Audience Will Take Care Of Itself
It’s finally happened! You’ve been working on your publicity efforts, trying to land a radio or TV interview, and now the show is scheduled. Since this is what you wanted, why are you starting to...
View ArticleWhat To Do When Media Successes Are Quickly Followed By Media Failures
In the publicity world, nothing quite matches the excitement of landing not just one great media hit, not just two, but a whole series that follows quickly one right after the other. Such extraordinary...
View Article4 Tips For Creating Successful Media Pitches
Anyone who’s tried their hand at promoting a brand through PR can tell you that grabbing the media’s attention isn’t always easy. Each day, newspaper journalists, as well as hosts and producers of TV...
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